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State and local analysts do not have the resources to conduct strategic multi-dimensional analyses of the people and conditions in their communities.  This results in poor resource allocation decisions, less effective outcomes, and poor transparency and communication with stakeholders and the public.


ApriqotTM is a demographic and geographic platform upon which local data can be grafted, community-level analysis can be performed, and future-looking models can be constructed for numerous use cases.

About Us

Ken Shapiro, Co-founder / CEO
Kevin Konty, Co-founder / CTO
(Data Scientist, Demographer)

Why Apriqot?

There are many different reasons why we’re called Apriqot. 


First, we like apricots!


But we also named our company Apriqot because apricots kept coming up while we were developing the idea.   For example, Apriqot establishes and maintains many copies of the  places we are characterizing, kind of like an ORCHARD. And within each characterization (a TREE) there are many individuals (like the APRICOTS).  We also call the process of bringing in users’ local data and merging it with our data GRAFTING, and some of the methods we use to produce estimates use something called a KERNEL


Also, we like that apricot is a color, which makes some decisions a lot easier (e.g., what color should our logo be?)


And apricots have a nice blush to them which makes them look a little like people. 


But the real reason we are called Apriqot is a bit more convoluted. In public health, one typically uses “p” for the probability of having some condition or disease. If you are talking about a lot of people in community, then pit  would be the probability of the ith person have the disease at time t.  And if you wanted to talk about the average probability, you might use pot , pronounced “p naught t,” as the average probability of having the disease at time t. So the chance of not having a condition is 1-p, but that is also called q.  So qot is the average probability of not having the condition or disease in the community– the probability of being well.  That is the “-qot,”


And we added that to one of the most boring names that we thought of and didn’t use as our company name: “Applied Population Research Inc.” 🥱


And that is why we’re called Apriqot.  Now if we could just figure out how it’s pronounced - ape-ricot or ah-pricot…  Let us know what you think.

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